Description: This episode explores the importance of design and visual branding in creating effective newsletters and communications for cross-cultural workers. Guest expert, Karen Huber, joins Amy and Bernie to share practical advice on leveraging design elements to engage supporters and convey the heart of your ministry.
Karen created a PDF that covers three helpful areas when it comes to newsletter design:
—What are three newsletter best practices?
—What are three ways newsletters go wrong?
—Now, let’s talk design specifics: color, font, and images/photos
Show Notes and Links:
Resources mentioned in the episode:
- MailChimp – An email marketing platform discussed as an option for cross-cultural workers: mailchimp.com
- Constant Contact – Another email marketing platform recommended in the episode: constantcontact.com
- SendGrid – The email marketing platform available through Microsoft that was mentioned: sendgrid.com
- Canva – The design tool referenced for creating a color palette and style guide: canva.com
- Canva Color Finder – The specific Canva feature discussed for extracting color palettes from images: canva.com/colors/color-palette-generator
- “Write Interesting Newsletters” – A course offered by Global Trellis
- “Enjoying Newsletters” – A book written by Amy Young, the co-host of this podcast
- Check out the simple design elements of Substack, and while you’re at it, feel free to subscribe to the free version of Bernie’s Substack essays.
Additionally, the episode provided the contact information for the guest expert, Karen Huber:
- Website: fullstopcopy.co
- Instagram: @karengobragh
